AMSRO Trust Mark

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Research services
  • Consumer Research
  • Data Analytics
  • Field work (CAPI / CATI)
  • Online Panel Provider
  • Qualitative Research
  • Quantitative Research
  • Social and Government Research
Company Name GfK ANZ Pty Ltd
Head office Level 7, 107 Mount street
North Sydney, NSW 2060
Australia
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Phone +61 2 9900 2888
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Website gfk.com
General information

Global full-service agency spanning Retail POS Tracking, Media Measurement, and Custom Research; with a specialisation in the Technology and Consumer Durables industries.
Currently moving into prescriptive analytics and automated machine learning.
 
RETAIL POS TRACKING
We help retailers and manufacturers benchmark their companies’ performance against the rest of the market.
We do this through:
·        POS scan sales data tracking at item level. What sells when, where and for how much
·        Channel analysis
·        Product catalogue features and specs for website content uploading; online price indexing
·        Geomarketing analysis
·        Future demand projections, category trends, and advanced analytics utilising sales data.
 
Specialising in the Technology and Consumer Durables categories, with the capability to extend across other sectors.
 
MEDIA MEASUREMENT
We help media owners and advertisers understand and measure the size, type and behaviours of their audiences in order to optimise reach, targeting, advertising and programming effectiveness, and campaign planning.
We can do this for all media: radio, TV, print, outdoor, and online.
How we do it:
·        Cross-media measurement
·        Audience appreciation – user experience and customer satisfaction
·        Ratings re-analysis for campaign planning
·        Advertising effectiveness.
 
CUSTOM RESEARCH
We offer integrated research solutions that employ cutting-edge tools. From the most sophisticated quantitative methods to inventive ‘out of the box’ qualitative techniques, our particular areas of expertise are:
·        Brand health and customer experience (CX) evaluation and tracking
·        Brand positioning and strategy development
·        Communications development and evaluation (pre-testing and tracking)
·        Innovation & NPD - concept, product & pack development, pricing, conjoint & choice modelling
·        User experience
·        Shopper insights and retail strategy.
 
Sectors span Automotive; Consumer Electronics and Technology; Energy & Utilities; Financial Services; FMCG; Healthcare; Media & Telecommunications; Retail; Social & Government; and Tourism & Travel.

Key personnel

Dr Morten Boyer, Managing Director
Retail POS tracking: Eshani de Silva, Neville Ray
Media Measurement: Deb Hishon
Custom Research: Rob Highett-Smith, Kylie Miller

Additional location #1 Melbourne
Address Level 6, 50 Queen Street
Melbourne, VIC 3002
Australia
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Additional location #2 New Zealand
Address Level 4, 41 Shortland Street
Auckland Central, Auckland 1010
New Zealand
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