Government & corporate relations

Objectives

• to promote the benefits of market and social research
• to proactively liaise with government organisations about relevant regulatory issues
• to have AMSRO recognised as the official representative of market research suppliers
• to promote awareness among buyer groups of the importance of using quality market research suppliers

The need

Every industry has its challenges and market and social research is currently facing several issues that require a collective voice. They include:

• confusion with telemarketing, 
• 'sugging' - the telemarketing technique of 'selling under the guise' of market research
• 'frugging' - the technique of 'fund-raising under the guise' of market research

These developments and practices may impact negatively on market and social research. The industry is actively promoting the benefits of research among the Australian people.

Greater participation means people's opinions are included in often vital research to determine government policies and programs or, in corporate research, to express their views about products and services - to tell manufacturers and providers of services what they want.

AMSRO and its affiliated organisation, the Australian Market and Social Research Society (AMSRS), are strongly committed to defending the industry from unnecessary regulation and ensuring that industry interests are considered in any proposed legislation or regulation.

More than 100 market and social research companies, representing 80 percent of all research business in Australia, have launched the joint AMSRO/AMSRS campaign Your Views Count.

Find out more about Your Views Count.

CONTACT US | PRIVACY POLICY | AMSRS | YOUR VIEWS COUNT