Understanding Marketing for Market Researchers – Workshop

If you’ve ever wanted your people to ‘get’ how clients tick and how to speak their language, then this is the training program you’ve been waiting for!

Limited workshop places available so sign up today:

  1. Sign up for your special AMSRO-AMI membership offer of $332 AMI membership here and;
  2. Email amsro@amsro.com.au to secure your place in the workshop or call AMSRO secretariate on (02) 8017 6717

Note – for existing AMI members simply email amsro@amsro.com.au to secure a spot in the workshop and take advantage of the $495 registration fee.

To ensure the skills of our employees remain relevant and client focused, AMSRO has teamed up with Australia’s leading professional marketing association, the AMI  to create a marketing-focused workshop tailored exclusively for AMSRO member market researchers.  

This workshop is a full day, facilitated session that explores how and where research fits into a marketing plan,  how to align the delivery of research to empower better and faster decision-making and ultimately, what makes a marketer tick!

Summary of workshop topics include:

  • Marketing 101 – the role of the Marketer, what they do, what’s changing and what that means – Brand planning cycles and examples. 
  • Where does research fit in?  Media Planning, execution and evaluation – Communications strategies – Demystifying the jargon 
  • Digital 101 – What is CTR, CPA, CRM and SEO?  How are digital plans evaluated? 

Don’t miss your opportunity to take part in this tailored, hands-on workshop with AMI’s highly experienced, marketer and educator, Beth Powell.

Workshop details:

  • Date:  Wednesday 21 February 201
  • Time: 8:30am – 4:30pm (Light lunch served)
  • Location: AMSRO – c/- Lightspeed, Level 12, 338 Pitt Street Sydney NSW
  • Cost: $495 + GST (must be an AMSRO – AMI member – to join see details at top and side of page) OR $595 (non AMI member)
  • Special rate $395 available for interstate AMSRO members (must be an AMI member)
  • AMSRO member companies can join their employees up to AMI for a discounted rate of $332.

Don’t miss out:

  1. Sign up for your special AMSRO -AMI membership offer AMI membership here. 

  2. Email amsro@amsro.com.au to secure your place in the workshop and;

Note – AMSRO will send an invoice upon receipt of your registration for the workshop – email amsro@amsro.com.au to secure your place.  (The AMI will invoice membership separately.)

If you are already an AMSRO – AMI member simply email amsro@amsro.com.au to secure your spot.

FOR FURTHER INFORMATION please contact AMSRO on (02) 8017 6717 or email amsro@amsro.com.au 

Kindly supported by:


The AMSRO-AMI membership offers up to $1,200 value and includes:

  • A reduced membership rate of $332 inc. GST per person (30% off the normal AMI membership fee)
  • Preferential rates and discounts
  • Professional development and recognition across a range of marketing courses
  • New networking opportunities with access to over 6,000 AMI members
  • Free webinars and library (online) access to specialized marketing information with leading marketing professionals
  • Exclusive discountswith AMI partner organisations for events and content. (The upcoming partner events are Women World Changers Summit and Malcolm Gladwell and Steven Levitt LIVE)
AMI Member Benefits