Accurate market and social research depends upon the willing cooperation of the public and business community, based upon confidence that research is carried out honestly, objectively and without disadvantage to participants.
AMSRO administers the Privacy (Market and Social Research) Code 2014, an industry specific Code which provides a contextualised version of the new Australian Privacy Principles (effective March 2014). The Code is currently with the OAIC awaiting registration on the Federal Register of Legislative Instruments (FRLI). The Market and Social Research Privacy Code 2014 relates to industry practices in a clear and unambiguous way, enabling research organisations to operate with certainty.
The Market and Social Research Privacy Code was first approved by the Privacy Commissioner in 2003, reviewed in 2007 and 2012. The code is co-regulated with the Privacy Commissioner (Office of the Australian Privacy Commissioner) as adjudicator on the Code.
Making a complaint
An individual who believes their privacy may have been affected by a research organisation that is bound by the Market & Social Research Privacy Code has the right to make a complaint about the matter to that research organisation. The organisation will consider the complaint and attempt to resolve it.
If a complaint cannot be resolved to the satisfaction of the individual within 30 business days, the research organisation must advise AMSRO and may refer the complaint to the Privacy Commissioner.
AMSRO members can find further information regarding privacy compliance and reporting here – Ten steps to Privacy Compliance 2014