Privacy – Market and Social Research – Code 2014

 

AMSRO REGISTERS FIRST APP PRIVACY CODE 

http://www.oaic.gov.au/news-and-events/news/privacy-news/first-app-code

– New code gives community additional protection –

The Association of Market & Social Research Organisations’ (AMSRO) new privacy code, the Privacy (Market and Social Research) Code 2014, has become the first and only registered privacy code under the Australian Privacy Principles (APP), following the Australian Privacy Commissioner’s registration.

A copy of the Code is available here –  The Privacy (Market and Social Research) Code 2014

Today’s data driven world, and a number of high profile data breaches, have seen a growing need to ensure Australians’ personal information is always protected and this new Code is a significant step in assuring this continues to occur in the market and social research sector.

Research released by the Australian Privacy Commissioner last year found that 60% of Australians decided not to deal with an organisation because of concerns about privacy and 74% reported they were more concerned about providing information via the internet than they were two years earlier.

Australian Privacy Commissioner Timothy Pilgrim said: “I’m very pleased to have worked with AMSRO in the development of the Code. It is the first industry-led APP Code to be registered under new Australian privacy laws. This is a significant step that highlights the value of co-regulatory schemes under the Privacy Act and it demonstrates the importance of privacy for the marketing and social research industry.”

The new code sets out how the Australian Privacy Principles (APPs) in the Privacy Act are to be applied and complied with by AMSRO members in relation to the collection, retention, use, disclosure and destruction of personal information in market and social research.

AMSRO President Nicola Hepenstall said: “The registration of our code is the final step in our quest to have the highest ethical and privacy standards in our industry. Our Code is a roadmap for members and critical in terms of consumer trust and voluntary cooperation in research, plus industry self-regulation.

“It is a significant milestone to be the first registered APP privacy code in the country and it sets a clear benchmark of good practice.

“Our industry is unique because AMSRO members are co-regulated under the privacy code with AMSRO as the administrator and the Privacy Commissioner as the adjudicator of the Code. The fact that we have a 10-year record without a finding of a privacy breach demonstrates the success of AMSRO in protecting the industry and people who engage in market and social research.

All AMSRO member organisations adhere to the Privacy (Market and Social Research) Privacy Code.  The new Code sets out how the Australian Privacy Principles (APPs) in the Privacy Act are to be applied and complied with by AMSRO members in relation to the collection, retention, use, disclosure and destruction of personal information in the market and social research industry.

Should you require further information please don’t hesitate to contact Sarah Campbell, Executive Director on (02) 8017 6717 or sarah@amsro.com.au

The media release is available here AMSRO’s new code the first to be registered by the Australian Privacy Commissioner 1.12.14