AS: ISO 20252: Market and Social research

The Australian Standard for market, opinion and social research (AS: ISO 20252) was published by Standards Australia in January 2007, replacing the earlier Standard AS 4752. It was then revised in 2012. 

The Standard establishes the terms and definitions as well as the service requirements for organisations and professionals conducting market, opinion and social research.

                                                                                                                                                                                                                                                                                                                                                                             Benefits of certification to AS: ISO 20252

The adoption of consistent, standardised process in an AS: ISO 20252 based quality management system:

  • enhances the management of risk
  • increases efficiency and productivity
  • improves product and service quality
  • improves buyer confidence
  • increases loyalty and satisfaction
  • is a model to reflect the professionalism of your organisation
  • assists in the protection of respondent privacy
  • becomes a training platform for new employees
  • fosters a culture of quality/continuous improvement
  • confirms your organisation’s commitment to quality assured processes internationally
  • increases opportunities for international business
  • brings professionalism to our industry

In addition, it can assist in:

  • reducing waste
  • streamlining processes and avoid duplication
  • minimising exposure to risk and
  • reducing staff turnover.

We encourage all buyers and users of market and social research to purchase, or at least be familiar with, the Standard.

The Standard can be purchased from:

SAI Global: