ISO standards

AS: ISO 20252: Market and Social Research Standard

The Australian Standard for market, opinion and social research (AS: ISO 20252) was published by Standards Australia in January 2007, replacing the earlier Standard AS 4752.

It establishes the terms and definitions and the service requirements for organisations and professionals conducting market, opinion and social research in Australia.

Benefits of certification to AS: ISO 20252

The adoption of consistent, standardised processes in an AS: ISO 20252 based quality management system:

  • enhances the management of risk
  • increases efficiency and productivity
  • improves product and service quality
  • improves buyer confidence and thereby loyalty and satisfaction
  • is a model to reflect the professionalism of your organisation
  • assists in the protection of respondent privacy
  • becomes a training platform for new employees
  • fosters a culture of quality/continuous improvement
  • confirms your organisation’s commitment to quality assured processes
  • increases opportunities for international business
  • brings professionalism to our industry

It can assist in:

  • reducing waste
  • streamlining processes and avoiding duplication
  • minimising exposure to risk and
  • reducing staff turnover.

We encourage all buyers and users of market and social research to buy, or at least be familiar with, the Standard. It is available from:

As part of your risk management strategy, use an AMSRO ISO 20252 certified member for your market and social research.

 

AS: ISO 26362: Access panels in market, opinion and social research

The Australian Standard for access panels in market, opinion and social research (AS: ISO 26362) was published in December 2009.

The Standard specifies the terms and definitions and the service requirements for organisations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed. It applies to all types of access panels whether recruited or used online (eg via the internet) or offline (eg vie telephone, postal or face-to-face).

We encourage all buyers and users of market and social research to buy, or at least be familiar with, the Standard. It can be bought from SAI Global – www.saiglobal.com

Click here for a list of AMSRO members certified to ISO 26362.

ISO 26362 implementation guide

AMSRO has developed an implementation guide for ISO 26362 which is available for a fee. AMSRO members receive a discount.

Contact the AMSRO Secretariat for further details: amsro@amsro.com.au

Frequently asked questions

Answers to frequently asked questions about ISO 20252 and ISO 26362 are available here.