Accurate market and social research depends upon the willing cooperation of the public and business community, based upon confidence that research is carried out honestly, objectively and without disadvantage to participants.
AMSRO administers the Market and Social Research Privacy Code that replaces the National Privacy Principles. The Code was approved by the Privacy Commissioner in 2003, reviewed in 2007 and 2012. This approval indicates that the Market and Social Privacy Principles included in the Code are at least the equivalent of all the obligations set out in the National Privacy Principles in the Privacy Act 1988 (Commonwealth).
The Market and Social Research Privacy Principles relate to industry practices in a clear and unambiguous way, enabling research organisations to operate with certainty.
Making a complaint
An individual who believes their privacy may have been affected by a research organisation that is bound by the Market & Social Research Privacy Code has the right to make a complaint about the matter to that research organisation. The organisation will consider the complaint and attempt to resolve it.
If a complaint cannot be resolved to the satisfaction of the individual within 30 business days, either the individual or the research organisation may refer the complaint to the Privacy Commissioner.
- Media Release IAPP ANZ Summit
- OAIC – Community attitudes to Privacy survey research report – October 2013
- ACMA – Do Not Call Register rings up nine million numbers
- Over three million Australians cut the cord
- Australian Kids Embrace Online Privacy
- Media Release: Information security is now the major issue affecting consumer privacy
- Media Release: Do not call registrations – now 8 years
- Media Release: Data privacy
- AMSRO national opinion poll – attitudes to privacy
- Market and Social Research You Can Trust
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