Quality assurance

Market and social research continues to flourish if quality levels are maintained and improved:

  • Buyers and users of market and social research understand the quality management systems and have the confidence to ask for them when buying research.
  • Participants in market and social research know that researchers are committed to protecting their interests.

AMSRO is committed to work to uphold the standard for excellence in quality assurance in market and social research in Australia:

  • promoting the value of quality assurance to all market and social research stakeholders
  • continually evaluating the international best practice for market research excellence and use this to set standards in Australia
  • driving the continuous improvement of market and social research quality in Australia
  • ensuring that the costs of accreditation are maintained at cost effective levels.

Quality standards for market and social research

AMSRO supports three Standards:

Interlinked with these Standards is the Qualified Practising Market Researcher scheme (QPMR) managed by the Australian Market and Social Research Society (AMSRS).

Certification to ISO 20252 is mandatory for all AMSRO members. New members have twelve months to achieve certification.

Some members are also certified to standards for access panels, off or online where relevant to their business:

AMSRO promotes the value of ISO certification to external stakeholders via print advertising placed in The Australian on an occasional basis.

AMSRO endorses the Australian Market and Social Research Society’s (AMSRS) Code of Professional Behaviour. All AMSRO members have at least one member of AMSRS adhering to the Code.

Please contact the AMSRO Secretariat for for more information: amsro@amsro.com.au