Some of Australia’s leading market and social research and data analytics companies including; full-service market and social research agencies, online research and panel companies, market research fieldwork companies, market research software and data providers and independent research consultants. AMSRO members represent all research methods- including qualitative and qualitative from telephone (CATI) to face-to-face and online.
Business and government departments are increasingly using data to make critical decisions. This appetite for data, combined with consumers increasingly carrying out their lives online, means research that is unethically sourced or breaches privacy is available to buy.
The Trustmark guarantees business and government decision-makers that they are buying research that is quality-assured and meets not only ethical standards but also the Privacy Code.
It provides the reassurance that you are using a legitimate, professional research company that is audited by AMSRO to ensure compliance. The Trustmark protects client reputation and integrity.
It also reduces risk for all parties and provides confidence and certainty.
It’s a fast and easily recognisable way for AMSRO members to assure their clients that they uphold the highest ethical standards to deliver professional quality research data.
It provides confirmation that customer details are not used for direct marketing and guarantees clients that their data is protected.
It aligns their business with market and social research companies that commit to best practice and upholding corporate reputation.
Stringent, mandatory criteria needs to be met to be granted use of the Trust Mark including:
Our Market and Social Research Privacy Code has been developed to provide market and social research organisations certainty under the new Privacy Amendment Act, which launched on March 12 2014. The Code works to ensure AMSRO members follow the highest privacy and ethical standards working over and above privacy law legislation.