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AMSRO FAQs

What is the role of AMSRO?

  • The Australian Market and Social Research Organisation (AMSRO) is the peak industry body for the research, data and insights industry. AMSRO works in partnership with its market research company members, plus privacy authorities, business, government and the community to protect and promote the industry.
  • AMSRO administers an Award-winning* privacy code – that enjoys a 15-year record without breach (* Australian Privacy Awards 2009)
  • AMSRO has the power to investigate and take action against any breaches of the Privacy Code.
  • There are two levels of membership  – an AMSRO member organisation and an AMSRO Trust Mark organisation (the Trust Mark requires certification to the globally recognised ISO 20252 Standard which is independently audited every year).

What companies are members of AMSRO?

Some of Australia’s leading market and social research and data analytics companies including; full-service market and social research agencies, online research and panel companies, market research fieldwork companies, market research software and data providers and independent research consultants. AMSRO members represent all research methods- including qualitative and qualitative from telephone (CATI) to face-to-face and online.

A full list of members is available here.  For AMSRO Trust Mark members please see the Trust Mark Directory.

THE INDUSTRY TRUST MARK (est 2014)

Why is having the Trust Mark important?

amsro_trustmark_logoBusiness and government departments are increasingly using data to make critical decisions. This appetite for data, combined with consumers increasingly carrying out their lives online, means research that is unethically sourced or breaches privacy is available to buy.

The Trustmark guarantees business and government decision-makers that they are buying research that is quality-assured and meets not only ethical standards but also the Privacy Code.

It provides the reassurance that you are using a legitimate, professional research company that is audited by AMSRO to ensure compliance. The Trustmark protects client reputation and integrity.

It also reduces risk for all parties and provides confidence and certainty.

What benefits does the Trust Mark provide to AMSRO members?

It’s a fast and easily recognisable way for AMSRO members to assure their clients that they uphold the highest ethical standards to deliver professional quality research data.

It provides confirmation that customer details are not used for direct marketing and guarantees clients that their data is protected.

It aligns their business with market and social research companies that commit to best practice and upholding corporate reputation.

How do AMSRO members qualify for the Trust Mark?

Stringent, mandatory criteria needs to be met to be granted use of the Trust Mark including:

  • Privacy: Adherence to the Market & Social Research Privacy Code
  • Quality assurance: Companies must have the International Standard for Market, Opinion and Social Research qualifications (ISO 20252:2019)
  • Ethics: Adherence to the AMSRS Code of Professional Behaviour

What do the Australian Privacy Principles (APPs) mean for Australian research companies?

Our Market and Social Research Privacy Code has been developed to provide market and social research organisations certainty under the new Privacy Amendment Act, which launched on March 12 2014.  The Code works to ensure AMSRO members follow the highest privacy and ethical standards working over and above privacy law legislation.