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AMSRO is committed to supporting our members with Government information, member services and relevant links.

AMSRO member organisations are capturing the health and economic impact of COVID-19. See their valuable work here.

Never before has there been a more critical time to base decisions on a sound evidence base. Market and social research, data and insights have an essential role to play during these unprecedented and unchartered times to truly understand how Australians are feeling, to understand what they are doing, and to understand their needs in this time of crisis. 

As the peak body in Australia for the market and social research, data and insights industry – which generates over $1 billion of economic activity annually – AMSRO has developed this showcase of published COVID-19 research insights to acknowledge, promote and applaud the valuable work our members are doing during this extraordinary time.

As our flattening curve gives rise to easing restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to understand how to reframe their relevance as we look beyond the virus. Kantar Australia’s Executive Director of Qualitative Carolyn Reid reveals the Australian story and why authenticity counts, communication must fit the moment and this isn’t time for inaction – and why pivoting the offer and message to meet changing human needs is the new brand normal.

COVID-19 Barometer

Understand how people are feeling and acting around the world with Kantar’s COVID-19 Barometer, which canvases over 50,000 people’s opinion in 50+ markets. The largest study of its kind, the COVID-19 Barometer helps understand everything from changing attitudes and concerns to purchase behaviours and media consumption. It’s a powerful global insight into the implications for brands and marketing as we navigate through and beyond coronavirus. Discover the changing attitudes of Australians and find out more about the reports at

This is the second TKW Research study into the impact of COVID-19 on Australia’s healthcare professionals. It reveals the pressure the virus is having on our medical system and reveals what our healthcare professionals are thinking, feeling and experiencing and what we need to do next.

COVID-19 Voices from the front line – TKW Research

This current study into the impact of COVID-19 on Australia’s healthcare professionals reveals the pressure this deadly virus has (and will continue to) place on our straining medical system. But beyond logistical pressures, COVID-19 is also having an unprecedented impact on the country’s medical professionals grappling to adjust during this global crisis. A crisis causing stress, anxiety and frustration with a government considered too slow to act to get ahead of a pandemic that has devastated communities the world over.

ORIMA’s COVID-19 Recovery Tracker (CRT)

The COVID-19 Recovery Tracker (CRT) is tracking the size and consistency of COVID-19 impact across the Australian community now, and into the recovery phase to come. It is based around a short set of core metrics that can be included in any existing or new survey.  CRT modules are included in existing tracking surveys, and an extended set of questions in an open general community CRT survey can also be included if desired.  The open community survey shows respondents at the end how their own feelings compare to all respondents.  CRT questions incorporated in employee and workforce surveys, and data from all surveys using the CRT questions contribute towards the overall tracking, and provide benchmarks and comparisons to help contextualise general survey results – enabling effective interpretation of data, and to inform recovery initiatives.  Results from the CRT are updated every 1 to 2 weeks as new data is collated.

COVID-19 Recovery Tracker (CRT) open community survey


In this survey, NAB explores the key concerns of Australians over the Coronavirus, the extent to which we have changed our behaviours, and our fears for ourselves, our family and friends. It is based on responses from over 2,000 Australians and weighted to be representative of the Australian adult population.  It indicates Australians are changing their behaviours rapidly and foreshadowing multiple threats. The top concerns of Australians are the health system being unable to cope with demand and the impact on the economy.


The impact on the business sector of Coronavirus containment measures has been immediately obvious. Business confidence saw its largest decline on record and is now at its weakest level in the history of the NAB business survey. Business conditions also declined sharply in aggregate and across the bulk of industries. Recreation & personal services saw the largest hit, unsurprising given the effective shut down of these sectors. Forward orders collapsed to their lowest level on record, while capacity utilisation also saw a sharp decline. Overall, the decline in forward orders and business conditions imply a large fall in GDP in the next 6 months. While it is unlikely that the unprecedented policy support targeted at the business sector will be unable to offset the near-term pain, it will be very important in supporting activity in the recovery phase. The timing of a recovery is extremely uncertain at this point but supporting business sector cashflow and the ability to hold onto employees will need to remain a focus. There is significant risk that a blow to confidence of this magnitude for an extended period could lead to ongoing fallout in terms of employment growth and capital expenditure by business.


While there is a vast amount of research available on general anxiety, there is much less concerning the emotional aspects of our finances. Since 2013, NAB has been producing a quarterly Australian Wellbeing Index to provide such an assessment. The index is based on a survey of over 2,000 Australian’s weighted to be representative of the adult population. Wellbeing is assessed across 4 categories – life satisfaction, life worth, anxiety and happiness.

NAB’s Financial Anxiety Index rose for the third straight quarter in Q1 2020 to 61.4 points, from 58.8 points in Q4 and now sits above average (60.1 points). Australians aged 30-49 and 18-29 remain the most anxious by age. However, the biggest rise in anxiety was reported by people over 65, perhaps reflecting the impact of the coronavirus on their superannuation and other investments and lower interest rates.

Around 4 in 10 Australians also said they had experienced some form of financial stress or hardship over the past 3 months. But that number is much higher for the unemployed (58%), low income earners (55%) and young people (52%).

Community Understanding of Australia’s COVID-19 Restrictions

How much do Australians feel they know about concepts like ‘flattening the curve’?
How well do they feel they understand what they can and cannot do under lockdown?
How many feel that the restrictions are appropriate – or an overreaction?
How optimistic are they about the future?

We surveyed a representative sample of 1,000 Australians on 23 and 24 April to find out.

View our animation to see highlights of the study at