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Company NameInstinct and Reason
Head officeLevel 1; 420 Elizabeth Street
Surry Hills
Sydney, NSW 2010
Australia
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Phone+61 92832233
Mobile+61 (0) 409203057
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Websiteinstinctandreason.com
Year your company was established2002
Number of full-time personnel15
Key personnel

David Donnelly
Dr. Sally Faedda
Paul Wiebe
Rob Mercer
Fiona McLean
Dr. Cliff Lewis
Dr. Nancy Lee

AMSRO member since:2002
Research specialisation

Instinct and Reason has pioneered behavioural economic approaches primarily using discrete choice modelling.