| General information | Newgate Research is one of Australia’s most sought-after firms for reputation, government, corporate affairs, financial communication and employee research.
We are often called in on complex high-risk, high-stakes projects to assess the needs, attitudes, behaviours and expectations of stakeholder audiences through robust market and social research. We build an objective case for action and identify the most effective ways in which to engage and influence.
Newgate Research uses a wide range of qualitative and quantitative research techniques - from the traditional to the innovative - to design tailored approaches specific to each project. We are non-partisan, fast into field and turn research data into actionable recommendations.
We work with clients across all sectors, with particular expertise in major infrastructure projects, resources, water, energy and transport. Our team has deep experience in:
- Attitudinal and behavioural research
- Reputation and stakeholder relationship research
- Policy and strategy research
- Communications and engagement research
- Employee research
- Retail shareholder research
Newgate Research is a division of Newgate Communications, Australia’s pre-eminent strategic communications firm that specialises in government relations, corporate affairs, financial communications and community engagement.
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| Key personnel | Sue Vercoe, Managing Director, QPMR, Sydney
Sue has 20 years’ experience as a market researcher, research buyer and communications consultant in the corporate, financial, issues and political arenas. Sue is also a sought-after stakeholder engagement facilitator.
Jasmine Hoye, Senior Director and Melbourne Office Head, QPMR
Jasmine is a sustainability and behaviour-change specialist with a research career spanning two decades. Her core experience lies in energy, water, transport, climate change, land management, communications and engagement research.
Dr David Stolper, Senior Director, Sydney
David is a qualitative and quantitative researcher with deep experience in communications and brand research, evidence-based issues management, stakeholder engagement and corporate social responsibility.
Jim Reed, Senior Director, QPMR, Sydney
Jim has more than 20 years' experience in market research, both in the UK and Australia. His core expertise is using research to formulate clear communication strategies that help clients foresee, cope with, bring about or prevent change.
Irene Diseris, Quantitative Research Director, QPMR, Melbourne
Irene is a senior quantitative research specialist. She has particular expertise in the design and set-up of large-scale research projects, fieldwork management, complex statistical analysis and reporting.
Erin Allingham, Director, Sydney
Erin is a qualitative and quantitative researcher with a strong background in behavioural economics and substantial experience in the areas of finance, transport and infrastructure, and energy and resources.
Catriona Banks, Director, Melbourne
Catriona is a qualitative research specialist with over thirteen years’ market and social research across Australia and the UK, conducting research on a diverse range of issues and topics across communications research, behaviour change, concept development, innovation, new product development, customer/client experience, and design research.
Dr Ben Wegener, Data Scientist, Melbourne
Ben is a quantitative scientist with extensive experience in experimental design, advanced analytics and reporting. After transitioning from the academic to the corporate sector, he applies his expertise in complex experimental methods to reveal the underlying foundations of today’s current issues.
Katherine Kailis-Murphy, Associate Director, Perth
Katherine has a diverse background in research, social policy and human resources, including work with government and not for profit clients with a focus on behaviour change, social services, transport, employment and mental health.
Dr Laura Barker, Associate Director, Melbourne
Laura is an organisational behaviour specialist with a decade of experience in research and consulting. She has particular experience in employee engagement, organisational change, and strategic community and customer research.
Philip Partalis, Associate Director, Melbourne
Philip is an experienced research consultant with a strong background in research advisory, design and analytics including economic impact studies, policy development and stakeholder engagement.
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| Research specialisation | Newgate Research draws on a broad range of qualitative and quantitative research methodologies to design highly tailored research programs to deliver our clients the insights they need to make decisions and fine-tune their strategic direction, messages and other communications and engagement materials.
Clients regularly call on us for the following services:
Reputation research
Our services range from quick perceptions audits through to our proprietary Reputation Evaluation Program, NewREP. Our more sophisticated offering measures the health of an organisation’s reputation and what is driving opinions. It helps clients to prioritise actions to improve their reputation over time.
Rapid Response issues research
This is a core area of expertise, helping our clients get rapid insight into community reactions to an issue and the best way forward when it is most needed. We can often deploy focus groups with 24 hours’ notice and quantitative studies within 24-48 hours. Sometimes a quick answer is the best one in handling crises and reducing risk.
Newgate MessageLab
Many years of experience in testing messages have shaped Newgate’s MessageLab offering. This is our proprietary approach to identifying the messages that are most effective in shifting opinion amongst different audiences.
Employee research
We offer a broad range of employee research services, including our proprietary Employee Sentiment Program, NewgateESP, and Organisational Network Analysis. These offerings help organisations understand their performance and internal networks, improve leadership and communications effectiveness, and inform cultural change programs.
Infrastructure research
A significant proportion of our work involves research among communities and other stakeholders impacted by infrastructure projects – covering transport, resources, waste, energy, water, urban and regional renewal and property development.
Deliberative research
The Newgate Research team has been conducting deliberative forums for more than ten years. We specialise in a pragmatic style of deliberation conducted on a single evening with participants recruited to be broadly representative of the community of interest – and we also conduct projects that extend over longer time periods and multiple sessions.
Utility planning research
Our team has deep expertise in research and engagement for water and energy network utilities, particularly in relation to tariff structure and revenue planning. This includes research with the full spectrum of stakeholders, from customers, to affected communities, to the most senior and influential stakeholders.
Advanced data science
Our team includes some of Australia’s most experienced data scientists, alongside senior researchers who have a deep understanding of the art of quantitative research. We use specialist questionnaire and sample design approaches, along with advanced statistical techniques to find the most meaningful stories in the data.
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