• Business to Business
• Consumer Research
• Data Analytics
• Full Service Agency
• Qualitative Research
• Quantitative Research
• Social and Government Research
• Strategic Consulting

We are Bastion Latitude - a research and insights consultancy focused on improving the human experience of brands, products, and society through insight generation.

We believe that for businesses and communities to thrive, they need to understand humans and why they behave the way they do. By unpacking the complexity of human behaviour, and the business issue, we have gained a reputation as true partners and insights experts, who help our clients move forward fast.

Our Multi-disciplined team uses:
Qualitative research to explore 
Behavioural science to understand 
Human-centred design to unpack the experience 
Cross-cultural insights to uncover nuances 
Quantitative research to size the prize 

Using agile approaches means we deliver insights quickly, when and how you need them.

Dianne Gardiner - CEO
Janine Snyman - General Manager
Monica Greenwood - Client Services Director
Tabitha Lucas - Insights Director
Isabel Zhang - Head of Cross-Cultural Insights

We cover commercial (B2B and B2C), government & social, not for profit, sectors in areas including:

Comms developmental Comms testing
NPD and Concept testing
User Research
User Experience (UX)
Service Design
Customer Experience
Brand Equity
Segmentation
Usage and Attitudes
Consumer Journeys
Performance evaluation
Performance tracking
Stakeholder research
Cross-cultural insights (China specialists)