AMSRO privacy


AMSRO > Member services > Privacy

New Privacy Code approved

The Association of Market and Social Research Organisations (AMSRO), Australia’s peak body representing organisations in the research, insights and data industry, today announced that its Privacy (Market and Social Research) Code 2021 has been registered by the Australian Information and Privacy Commissioner, Angelene Falk.

See our Media Release

AMSRO Member Privacy Code OAIC Privacy Codes Register Download the Member Guideline and Resources

(Note – only AMSRO members work under and comply with the Code. Access is restricted to members only – log in details required.)


Accurate market and social research depend upon the willing cooperation of the public and business community, based upon confidence that research is carried out honestly, objectively and without disadvantage to participants.

AMSRO administers the Privacy (Market and Social Research) Code 2021, Australia’s only industry-specific APP Code that provides a customised version of the Australian Privacy Principles (APPs). 

The Market and Social Research Privacy Code 2021 relates to industry practices in a clear and unambiguous way, enabling research organisations to operate with certainty.

AMSRO is the Code Administrator. The Australian Information and Privacy Commissioner is the Adjudicator. The Code is available on the OAIC Codes register.

Making a complaint

An individual who believes their privacy may have been affected by a research organisation that is bound by the Privacy (Market & Social Research) Code has the right to make a complaint about the matter to that research organisation. The organisation will consider the complaint and attempt to resolve it.

If a complaint cannot be resolved to the satisfaction of the individual within 30 business days, the research organisation must advise AMSRO and may refer the complaint to the Privacy Commissioner.

Privacy enquires

This Code presents a roadmap for member organisations providing guidance on how the Australian Privacy Principles (APPs) apply to market and social research. The customised Code sets out how the APP’s in the Privacy Act are to be applied and complied with by AMSRO members in relation to the collection, retention, use, disclosure and destruction of personal information in market and social research. 

AMSRO members can contact the AMSRO Executive Director, Sarah Campbell, with their enquiries about how the Privacy Code relates to the conduct of the market and social research.

AMSRO works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards. In 2003, AMSRO pioneered its own privacy code for members, which won an Australian Privacy Award in 2009.

Contact: Sarah Campbell

Mobile: 0460 012 092