AMSRO Privacy


AMSRO > Member services > Privacy

Accurate market and social research depends upon the willing cooperation of the public and business community, based upon confidence that research is carried out honestly, objectively and without disadvantage to participants.

AMSRO administers the The Privacy (Market and Social Research) Code 2014  an industry specific Code which provides a customised version of the new Australian Privacy Principles (effective March 2014).  The Code was approved the Australian Privacy Commissioner and registered on the Federal Register of Legislative Instruments (FRLI) in 2014.   The Market and Social Research Privacy Code 2014 relates to industry practices in a clear and unambiguous way, enabling research organisations to operate with certainty.

The The Market and Social Research Privacy Principles 2003 as first approved by the Privacy Commissioner in 2003, reviewed in 2007 and 2012. The code is co-regulated with the Privacy Commissioner (Office of the Australian Privacy Commissioner) as adjudicator on the Code.

Making a complaint

An individual who believes their privacy may have been affected by a research organisation that is bound by the Privacy (Market & Social Research) Code has the right to make a complaint about the matter to that research organisation. The organisation will consider the complaint and attempt to resolve it.

If a complaint cannot be resolved to the satisfaction of the individual within 30 business days, the research organisation must advise AMSRO and may refer the complaint to the Privacy Commissioner.

AMSRO members can find further information regarding privacy compliance and reporting here Ten steps to Privacy Compliance


All AMSRO member organisations adhere to the The Privacy (Market and Social Research) Code 2014 

This Code presents a roadmap for member organisations providing guidance on how the Australian Privacy Principles (APPs) apply to market and social research. The customised Code sets out how the APP’s in the Privacy Act are to be applied and complied with by AMSRO members in relation to the collection, retention, use, disclosure and destruction of personal information in market and social research. 

The Market and Social Research Privacy Code is administered by the AMSRO and adjudicated by the Australian Privacy Commissioner.  It was registered on the Federal Register of Legislative Instruments in 2014.  

AMSRO members can contact the AMSRO Executive Director, Sarah Campbell, with their queries about how the Privacy Code relates to the conduct of the market and social research.

Contact: Sarah Campbell

Mobile: 0417 665 144