The Australian Standard for market, opinion and social research (AS: ISO 20252:2019) was published by Standards Australia in 2019, replacing the earlier 2012 version.
The Standard establishes the terms and definitions as well as the service requirements for organisations and professionals conducting market, opinion and social research.
Benefits of certification to AS: ISO 20252:2019
The adoption of consistent, standardised process in an AS: ISO 20252 based quality management system:
In addition, it can assist in:
We encourage all buyers and users of market and social research to purchase, or at least be familiar with, the Standard.
The Standard can be purchased from:
SAI Global: www.saiglobal.com