Who can enter?

Research Got Talent (RGT) entry is open to current AMSRO member organisation employees and ESOMAR member employees.

Entries opened on 3 February 2021 and will close on 29 March 2021. 

What do you win?

The winning entry will receive:

  • a complimentary one-day pass to the AMSRO Leaders Forum (28 October 2021, Sydney)
  • economy-class return airfare (departing from an Australian capital city) to the location of ESOMAR Congress. (Congress date is subject to CV-19.) Valued at AUD$4000.
  • a free entry pass to ESOMAR Congress (Congress date is subject to CV-19. Organisers anticipate access and travel to the Congress in 2022.)
  • entry in ESOMAR Global RGT competition and presenting to ESOMAR Congress (via a virtual platform) 21-22 September 2021.

What is the age bracket? 

As the initiative focuses particularly on young market researchers, ‘young’ in this context shall mean between 18 and 35 years of age. Anyone within this age bracket may participate, including students.

How many in a team?

A single entrant or a pair per company permitted. (No limitation on the number of entries per company).

Who selects the Charity/NGO project?

Entrants are required to nominate a charity/NGO and project of choice. The project must meet the following criteria:

The overarching theme of the RGT initiative is The Role of Market Research and Insights in supporting Charities /Non-Profits in overcoming relevant and meaningful social issues.  This is the theme against which all submitted research projects will be assessed.  Social issues to be addressed might include:

  • Gender equality
  • Access to Justice
  • Access to Education
  • Improving the lives of persons with disabilities
  • Improving the lives of children
  • Environmental and Climate change
  • Integration
  • Must be an Australian based charity
  • The project must be conducted and completed between 3 May and 23 August 2021
  • Charity/NGO must be prepared to share the project results and findings with Industry and media outlets
  • Entry must not exceed a project budget of $30,000 (total) and may include fieldwork by {Fieldwork Sponsors TBA} valued at $3,500 for Qualitative and/or $3,500 for Quantitative.

Can entrants work with a Charity/NGO already affiliated with their company (i.e., employer)?

Yes.

What are the judges looking for?   

Young researchers are required to submit a project proposal about the issue facing the Charity/NGO and how they will conduct research to assist them overcoming this issue.

Each entry will be judged on:

  • The relevance of the proposed project
  • Impact of the proposed project in addressing the Charity/NGO’s specific issue
  • It is not a requirement that projects have an innovative idea however if the project proposes an innovative approach to the problem at hand and provides an improvement to already existing ideas, it will be noted positively in the evaluation.

For example, an entry should cover the following:

  1. Clearly explain how your project will meet the objectives.
  2. Entries will be judged based on their proposed research methodology (including the extent of innovation), whether they’ve taken the time to form a genuine partnership with the NGO, and therefore that their methodology will contribute to improved outcomes for vulnerable community members.
  3. Entries should consider alternative and innovative approaches and techniques that may be realistically applied. This might include reviewing literature, interviewing staff and other stakeholders, and surveying or undertaking interviews with vulnerable community members and/or service users.
  4. Define specifically the operational support required to run the project.
  5. Indicate the roles and responsibilities. i.e. How will you ensure the project stays on track?
  6. Prepare a realistic project budget using the figure of $30,000 as the total. (Think of this as a total project fee such as you would quote to a client).
  7. Prepare a realistic timeline, with the whole project finalised by 23 August 2021.

Note – Fieldwork methodology – optional (cost/value up to $3,500)

  • Fieldwork (s)l provide a sample only study (quantitative, online sample) and recruitment (qualitative)
  • As a guide the CPI for a National representative study, all qualify is: $2.50 for 10 mins or $3.40 for 15 mins and the cost to recruit for qualitative is $100-150 per person.
  • The researcher is required to complete the programming if appropriate and/or undertake the qualitative research.
  • The online quantitative fieldwork and/or qualitative recruitment provided by the Fieldwork Sponsors is not mandatory. All entries have the option of drawing upon the sample if it fits with their proposed methodology and will be of benefit to the NGO with which they’ve partnered.

What other methodology can be used?

The project proposal and research report may adopt traditional research methods (using the Fieldwork Sponsor as stipulated above) as well as new research methods, including data analysis and analytics.  Entrants are encouraged to consider alternative methodologies such as reviewing literature, interviewing staff and other stakeholders, and surveying or undertaking interviews with vulnerable community members and/or service users.

Entrants are permitted to use other sources/providers for their methodology as long as it meets the 30k project budget, can realistically be conducted (should they win the Australian competition) and the cost is covered (pro bono) by the entrant. 

How do I enter?

Via the AMSRO website. Please complete the application form and submit using the link.  Note – all supplementary material such as budget, timelines etc. can be submitted, in confidence, with your entry to AMSRO.

What does it cost to enter?

Entry fee of $200 per person/pair (+GST) is payable to AMSRO. AMSRO will invoice each team/company upon receipt of entry.)

50% of all entry fees will be donated to the winner’s charity of choice.

With special thanks to our sponsors

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